Goldfish Crackers Redesign

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Brief

An update to Pepperidge Farm's Goldfish line of baked crackers.

The Goldfish characters are brought in line with their new advertising campaign and were redone. Special attention to the detail of these characters was needed to make them relate, but also have their own unique personality.

Project Facts

Production:
Conestoga College
Client:
Graphic Design Program
Years:
2009–2012
Goldfish Crackers Redesign Image 1
Goldfish Crackers Redesign Image 2
Goldfish Crackers Redesign Image 3
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