Sortable needed a way to bring clean, pixel accurate mockups of their new Bing Keyword Ads to life. These advertisements had to fit into already existing websites and look like they were a part of the regular user experience.
Each ad had a customized look and feel based on the website it was associated with to various degrees. Since these were mockups, they would be used by sales to propose to the sites owners to opt into this new program. They would also be used by web developers to design the actual system itself. Pixel perfect accuracy was key because of this.
